ABOUT US
Welcome To Web Analytics - Be Visible
Sushma Bhat comes with more than 15 years of experience in IT and Analytics industry. She believes that every individual is unique in their own way and built to reach the stars. Many a times vagaries of life, force us to forget who we are, and we get lost in the sea of day of day things. When a dream is born that is promising, it takes courage and immense dedication and focus to make it come true. Timing is most important. Today with the booming of online platforms like social media and youtube, it is the most exciting times to make your dream come true. It is also the most competitive times!
Sushma Bhat hopes to reach out to every such individual and help them in their journey of finding meaning and purpose by making their dreams come true! The canvas is large in this journey, and hence her focus is currently on the specific digitalization aspects. Her strength is being innovative and bringing new ideas to the table! And if those ideas can be backed up by data and performance, that is creme de la creme! To know more about Sushma Bhat’s professional career highlights click on the Linkedin link.
DREAMS = VISION + PASSION
Sharing my dreams and their status here with everyone – Sushma
Its my passion to create a platform where I can assist individuals and brands in establishing their online entity. Digiphi is my venture in this direction. To know more about my digital experience please scroll below.
I am in love with mother Earth and I feel blessed to be born on this Earth. I love traveling and exploring this beautiful planet. My youtube channel Yatri-Travelogue is an attempt to describe by travel experiences.
OUR 6-STEP PROCESS
1.Discover
Meet with customer, and understand vision and goals.
2.Define
Define measurable goals based on customer inputs and market trends.
3.Design
Design strategy around defined goals and define product roadmap.
4.Develop
Develop the products in an iterative manner.
5.Deploy
Complete deployment and begin measurement and refinement. Track goals.
6.Refine
Based on data refine strategy and iterate.
WHY CHOOSE US?
We will use iterative and agile model for implementations, making the turnaround quicker.
We will use market trends and data to build a solid strategy and regularly monitor the same to provide highest ROI.
The outcomes will be monitored and measured for success.
Low investments and higher returns will be the focus
With several years of industry experience, rest assured you are in good hands.
TESTIMONIALS AND SELECTED WORKS
KEY HIGHLIGHTS OF DIGITAL EXPERIENCE
- Worked as product owner for a large luxury retailer in their Digital Transformation in their journey from monolithic architecture to a scalable and low time to market micro-services based architecture.
- Defined backlog for individual product components like Home page, storefront, browse and navigation, search, Product Detail Page, Product Listing Page, Checkout, integration to AEM, Splunk, and other industry tools
- Worked closely with user experience team in defining front end of large transactional website in multiple responsive screen sizes.
- Worked on several multichannel initiatives for a large pharmacy website: Order Online Pick up at store, In store Ordering, endless aisle, online Gift cards, online greeting cards, store locator, fraud management, customer reviews etc.
- Worked on website transformations for several large retailer websites
- Worked on moving manual hiring systems to digital hiring systems for large retailer
- Worked on rolling out a new online content management platform for a large wholesaler
KEY HIGHLIGHTS OF ANALYTICS EXPERIENCE
- Performed program management for a large study program to understand the financial dynamics of demand chain – capital costs, fixed and variable cost analysis, inbound / outbound transportation cost analysis and network planning
- Led implementation of analytical solutions for measuring supply chain metrics like – Perfect Order, shortage and fill rates across various distribution centers with focus on bringing actionable insights
- Led implementation of the holiday planning solution for various C-store markets to better plan in stock levels and delivery windows
- Performed store shortage analysis (for asset protection/loss prevention teams), flow optimization and Activity Based Costing distribution fee analysis
- Performed route optimization for a distribution center and identified potential opportunities for cost savings using Llamasoft software
- Led consumption of big data science, through platform and pure play analytics. E.g. Adoption of Share of voice estimation of paid advertisements and natural search results online. Provided weekly actionable insights to drive improvement in online share of voice thus proving higher ROI.
- Fostered adoption of competitive price monitoring by tracking prices at product level across more than 15 competitors.
- Proposed dynamic pricing (rule based dynamic pricing solution) at the product level
- Solutions to track unauthorized marketplace distribution of items and unauthorized sellers there by protecting brand value
- Provided competitive assortment & content intelligence for retailers to improve category performance
- Led test and control projects to assess effectiveness of content enrichment at a category level, thereby increasing online conversion (sales) by 100% for test groups
- Led content optimization through search engine optimization – keyword analysis, meta data analysis, on page optimization – product descriptions, image and video optimization
- Improved Speed to web of a large luxury retailer by 100%, by using data to track speed to web metrics
